Published by the Institut for International Cultural Relations of the University of Edinburgh and commissioned by the British Council, this paper conceptualizes the outcomes of soft power in international cultural relations in a first part, before explaining how to measure these outcomes in a second part. Finally, it details global approaches to the practice of soft power for each country.
Soft power has an important influence in international relations, global cultures and political economy. It comprehends the work of governments and non-governmental actors and citizens and includes economic, political, and cultural institutions and values. Soft power sometimes overlaps with public diplomacy, cultural diplomacy, and cultural relations although it is not directly connected to these concepts.